Cost
It is important to understand the fifth "C"- Cost - because, cost and value are not necessarily the same. Sometimes, a "sale" item can cost as much, if not more than, a non-sale item. You see, to offer a substantial discount of say 50% or more, many merchants will inflate the original price of the diamond beyond its real value and then discount the price back to reality; consequently, a "sale". The fact is that all stores must build into the selling price of a diamond three things: the overhead, the profit margin, and the cost for the diamond itself. The "discount" may shimmer like an oasis before the consumer, but up close it may well prove to be a mirage.
Since 1934, members of the American Gem Society have been protecting the jewelry consuming public. Membership is awarded only to selected jewelers who possess proven gemological knowledge and the highest ethical standards. The AGS jeweler combines knowledge with business experience and is re-tested annually to earn the privilege to hold an AGS title of Certified Gemologist. Membership is your assurance of reliability and capability
The Graduate Gemologist title is awarded by the Gemological Institute of America to individuals who have completed basic courses in diamonds and colored stones. Once awarded, there is no further testing, and the diploma is good for life.
It is Husar's belief that an informed customer is an educated one. Therefore, Husar's deems it the utmost importance that the customer learns as much as possible about the complexity and the exceptional degree of craftsmanship involved in the nature of the diamond. As a member os the American Gem Society, Husar's is pledged to honesty, trust and knowledge. With a staff of Certified Gemologists, Husar's has the expertise and the credentials to help you select the diamond you are looking for with confidence. Only the finest diamonds are imported for Husar's customers, and each diamond must meet Husar's rigid requirements for quality. Any diamonds not meeting Husar's high standards are rejected.